Know your customer
The client had a combination of digital and offline channels to connect with the customers. New challengers and a desire to better accommodate their clients were drivers to create ways to make their service a key differentiator.
“To measure is to know” became the new mantra and the data team were the evangelists of this message within the company. A new tracking software and platform was chosen. With the decisions made, it is key to distill true value from the existing and new data.